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Are you bombarded with so many self-help techniques you don’t know where to start? It is easy to get caught up in the excitement and drama of the self-help industry because they all promise to help you reinvent your life.
Much like email marketing, most self-help genres promise big things. There are a lot of legitimate caring people in the self-help industry that can really help you make some amazing changes in your life.
However, there are also just as many scam artists trying to sell you a product or an idea that can change your life. It is easy to get sucked into empty promises that end up costing you a lot of money.
People spend big money on self-help products, and women are the main target audience. Americans spend over 11 billion dollars annually in the self-help industry, a lot of money.
There is a never-ending list of people who promise to help you change your life from coaches to self-help gurus, and they all play on one thing, fear. They talk about our shortcomings and make us feel as if we desperately need their help.
The problem is that this supposed “help” costs us a lot of money. You could spend hundreds, if not thousands of dollars, on programs that may not really help you at all.
From CDs to books to videos to online classes and seminars, how can you possibly choose which amazing program is right for you? That is the million-dollar question.
Where Did It All Start?
The term “self-help” dates as far back as 1859, when a Scottish social reformer published the very first book on self-improvement called “Self-Help” of all things! Many ancient cultures, as far back as ancient Greece and Egypt, used the idea that people could heal themselves, and we still promote that ideal even today.
The infomercial sector plays on people’s emotions, making big promises and also costing big money. Let’s face it: Most people are looking for a magic solution that can finally help them overcome their problems, once and for all.
All of this comes down to one thing: sales. Everyone is merely trying to sell you something.
They can make empty promises and show you heart wrenching testimonials. You see people who have lost hundreds of pounds, made millions of dollars and solved every problem known to man, and it only costs you $897 for a lifetime membership in this exclusive important club.
There is a coach and trainer for everything, and they aren’t inexpensive either. Self-help scams aren’t restricted to the Internet either, because your email box is most likely full of exclusive offers.
These same snake oil salesmen are also trying to get your attention in person through cleverly designed networking events where you network with other amazing people. The problem is that sometimes the same people who attend these events are also trying to sell you a product!
Where does it end you might ask? How can you decide what to spend your hard-earned money on?
That is a question only you can answer. Many self-help techniques use the same treatment, merely spinning it from a new angle.
How Do You Cut Through All The Crap?
The best advice I can give you is to suggest that you do your research. Get on the Internet and see what other people are saying about the specific product or service.
There are some legitimate wonderful methods and some great teachers in the industry that can help you literally transform your life. Be wary of anyone trying to get you to attend an expensive seminar though because that is where a lot of these self-help gurus really make their money.
I would be wary of anyone who is trying to get you to spend thousands of dollars on anything, especially a seminar. Sometimes we simply buy books based on a catchy title or photo.
Marketing is BIG business, and they design the artwork to suck you in. We buy self-help books for everything from relationship issues to weight loss to addictions.
People in the US buy approximately 13.5 million relationship self-help books every year alone. I’m not saying that these products don’t work, but what I am saying is that they play on our weaknesses.
Ask anyone you know, and they will most likely admit that they have a fully stocked library of books that they never finished reading. We all have good intentions, but life often gets in the way, making us distracted before we have time to finish the book or try out the product.
Even doctors and health care professionals are in on the game because the mental health industry is also big business. Everyone out there has a new book or a new method.
People make big promises.
What Should You Do Instead?
The best advice I can give you is to start slowly and watch how much money you spend. You might be better off taking a trip to your local library, so you can browse the self-help section spending no money at all!
There are some excellent products out there that can help you transform your life in incredible ways, and many of them work well. The trick is to commit to them and follow through.
If you don’t read the book or never get to the exercises and get busy with life, then they probably won’t work. Stop and ask yourself what it is you are trying to fix.
You could even meditate on it and ask your mind to tell you or show you if this product or service is right for you. Your mind is an incredible, untapped wealth of knowledge, and you can ask it anything you like.
That is the real truth of the self-help industry, because you CAN help yourself, and you need not spend thousands of dollars in which to do so. Be careful where you spend your hard-earned money.
The best advice is to start slowly and commit to following through with whatever method you start. Use your intuition to gauge if the product or service is right for you.
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